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酒店價格戰白熱化：共享布草成 “香餑餑”

時間：2025-10-20 來源：http://www.cngic.com.cn/

　　2025年酒店市場持續火爆，全年新增酒店1.1萬家，新增客房規模約30萬間。十一旅游市場火爆繁榮的背景下，酒店行業仍存在著危機。同業化競爭、價格戰成為酒店老板談論最多的話題。在此背景下，如何控制成本便是酒店需要解決的首要問題。

　　The hotel market will continue to be booming in 2025, with 11000 new hotels and approximately 300000 new guest rooms added throughout the year. Against the backdrop of the booming tourism market during the National Day holiday, the hotel industry still faces a crisis. Inter industry competition and price wars have become the most talked about topics among hotel owners. In this context, how to control costs is the primary issue that hotels need to address.5785c763-0737-4346-bdff-7f1ece607ad1

　　共享布草模式的橫空出世，能夠完美的解決酒店客戶的痛點，極大的降低酒店的布草成本，近年來取得了超快速的發展。酒店通過使用共享布草，采購0成本，同時還可以節約20%使用成本。

　　The emergence of the shared linen model can perfectly solve the pain points of hotel customers and greatly reduce the cost of linen in hotels. In recent years, it has achieved rapid development. By using shared linens, hotels can purchase at zero cost and also save 20% on usage costs.

　　酒店越是白熱化競爭，共性布草的優勢越明顯。

　　The more intense the competition in hotels, the more obvious the advantages of common linens become.

　　核心原因：共享布草模式與酒店困境的高度適配

　　Core reason: High adaptability of shared linen mode to hotel challenges

　　當酒店生意不好時，核心痛點從 “如何提升營收” 轉向 “如何活下去”，即嚴格控制成本、保證基礎服務質量并提升運營效率。共享布草恰好從這四個維度提供了解決方案。

　　When the hotel business is not doing well, the core pain point shifts from "how to increase revenue" to "how to survive", that is, strictly controlling costs, ensuring basic service quality, and improving operational efficiency. Shared linens provide solutions from these four dimensions.

　　1、大幅降低采購成本

　　1. Significantly reduce procurement costs

　　傳統模式下，酒店需一次性投入大量資金采購布草（床單、被套、毛巾等），這構成了一筆不小的固定成本。共享模式下，酒店無需采購，可以將原有的采購款用于開拓市場，提高客戶滿意度。

　　In the traditional mode, hotels need to invest a large amount of money in purchasing linens (bed sheets, duvet covers, towels, etc.) at once, which constitutes a considerable fixed cost. In the sharing mode, hotels do not need to make purchases and can use the original purchase funds to expand the market and improve customer satisfaction.

　　2、可降低20%使用成本

　　2. Can reduce usage costs by 20%

　　傳統模式下布草的日常管理（清點、儲存）、洗滌、以及損耗和更新換代，都需要酒店投入大量成本，而共享布草則無以上成本，甚至不用單獨設置布草間和管理人員。綜合計算，可以節約20%的使用成本。

　　In the traditional mode, the daily management (counting, storage), washing, loss and replacement of linens require hotels to invest a lot of costs, while shared linens have no such costs, and even do not require separate linen rooms and management personnel. By comprehensive calculation, it can save 20% of usage costs.

　　3、按次收費

　　3. Pay per use

　　共享布草采用按次收費的模式（只有旅客使用才收費），在酒店淡季的情況下，能夠降低布草使用成本，避免酒店淡季的布草閑置。靈活的可變成本，這對于現金流緊張的酒店而言至關重要。

　　Shared linens adopt a pay per use model (only charged for guest use), which can reduce the cost of linen usage during the hotel's off-season and avoid idle linen during the off-season. Flexible variable costs are crucial for hotels with tight cash flow.

　　4、布草周轉率穩定性與服務穩定性

　　4. Stability of linen turnover rate and service stability

　　布草周轉不受開房率影響。酒店客戶開房率時，公司的大數據系統將自動降低酒店的布草配比。例如由標準床位：布草的1:3，降低為1:2，多余的布草將調配給其他酒店使用。對于布谷鳥公司來說，布草的整體周轉率仍維持在較高的水平，進而為酒店提供成本更低的服務。

　　The turnover of linen is not affected by the occupancy rate. When hotel customers open rooms, the company's big data system will automatically reduce the hotel's linen ratio. For example, if the standard bed ratio of 1:3 linen is reduced to 1:2, the excess linen will be allocated to other hotels for use. For cuckoo company, the overall turnover rate of linens remains at a high level, thereby providing hotels with lower cost services.

　　同時，布谷鳥公司自有大型洗滌基地能保證布草的潔凈度和柔軟度，比小型洗滌廠或酒店自洗更穩定。  對比：傳統自購vs共享布草模式

　　At the same time, cuckoo company has its own large washing base to ensure the cleanliness and softness of the linen, which is more stable than small washing plants or hotel self washing. Comparison: Traditional self purchase vs shared linen model

　　總而言之，共享布草的發展是市場選擇的結果，它通過專業化分工和商業模式創新，為酒店行業，特別是在經營壓力較大的時期，提供了一種更具經濟性和效率的運營方案。布谷鳥公司作為共享布草賽道的領軍者，將繼續發揮引領作用，進一步為酒店客戶提供更好的服務，協助酒店客戶在當前的市場環境下立于不敗之地。

　　In summary, the development of shared linens is the result of market selection. Through specialized division of labor and innovative business models, it provides a more economical and efficient operational solution for the hotel industry, especially during periods of high operational pressure. As a leader in the shared linen track, cuckoo company will continue to play a leading role, further providing better services to hotel customers and assisting them in standing undefeated in the current market environment.

　　本文由 酒店布草  友情奉獻.更多有關的知識請點擊  http://www.cngic.com.cn/   真誠的態度.為您提供為全面的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待.

　　This article is a friendly contribution from the hotel linen For more related knowledge, please click http://www.cngic.com.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.

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